What developments in the information technology industry are affecting Interop?
Heymann: One of the key things driving growth in the IT industry is interoperability. Our events were founded to help foster interoperability in the network. Today, that founding mission is really relevant to the entire business technology market. Over the past few years, we’ve expanded our mission to go beyond the network and include all parts of business technology. We’re important to a broader audience, people who are concerned with security, with mobile devices, wireless networks. You can’t move forward with business technology unless you take a holistic view. We provide that on the show floor and by extending the conference to cover emerging issues. MB: Interop has developed an online portfolio that includes video and audio clips, blogs and other collateral. How important is it for trade shows to leverage new media? Heymann: It’s critical. You definitely want to engage folks—allow them to learn about the event beforehand and keep them involved afterward. Let them have access to co
