What determines trust in information about food-related risks?
Underlying psychological constructs Trust in risk information about food related-hazards may be an important dominant of public reactions to risk information. One of the central questions addressed by the risk communication literature is why some individuals and organizations are trusted as sources of risk information and others are not. Industry and government often lack public trust, whereas other sources; for example, consumer organizations, the quality media, medical doctors are highly trusted. Problematically, previous surveys and questionnaire studies have utilized questions generated by the investigators themselves to assess public perceptions of trust in different sources. Furthermore, no account of the hazard domain was made. In the first study reported here, semi structured interviewing was used to elicit underpinning constructs determining trust and distrust in different sources providing food-related risk information. In the second study, the repertory grid method was used
