What determines the order in which the advertisers appear on the directory?
Advertisers are ordered according to a system of content points. This means that a company who has included testimonials from their clients, added extra services offered, used terms relevant to the index in their company profile and added at least one case-study, complete with images and an active link to a website will score far higher than a company who have simply put in a generic blurb and no testimonials. The higher your score, the higher your position.