What defines a target market?
Marketing targets are the result of breaking down each market segment into its smallest parts. Target marketing answers the question: Of our many markets, which are our primary ones? Once these are identified, the school will categorize them in terms of relationships and objectives, and then rank them in order of relative importance. A target market is a market segment that the school prioritizes and attempts to reach by logic, emotion and/or persuasion. When using a differentiation strategy, the school marketer will select separate strategies, tactics and promotional tools for each target market. Target markets for schools can be organizations, groups, or individuals, as well as specific areas of interest or concern such as fund raising sources, legislative bodies, media, and referral channels. 7. What is differentiation and why is it important? Typically, schools will decide to adopt a differentiation strategy by restricting their marketing to two or more market segments within a tar
