What defines a professional?
It says in part: “A professional is a person who, by education, training, and experience, performs work, analyzes and solves problems, makes decisions, and promotes ethics associated with a particular field of study.” – A. Carol Rusaw, Learning by Association, HRD Quarterly, Summer 1995. They go on to list some criteria for defining a professional. The one that really jumped out at me was this: “[The] Professional assumed to know what is good for the client better than the client.” That really hits the nail on the head. It would be easy for any of us to say, “Sure, why not, I’ll take your money and just tweak your Meta tags” when asked to do so by a client. Of course it would be easy money. But would it be right if you knew that doing so probably wouldn’t really help their site be found in the search engines? Not in my opinion; nor would it be professional. So what about when a potential client comes to you saying “we know exactly what we need” because they read somewhere how SEO shoul
