What deadlines apply and what are IMDs hours of operation?
Stations require rotation instructions as early as possible in the day prior to transmission in order to run their logs, however during busy periods, particularly Fridays & holiday periods, we advise you to allow more time. IMD recommends that audio is with us for distribution by 4pm at the latest for the next day’s airtime. Some stations will charge a late copy fee for last minute amendments to campaigns requiring the traffic department to work after hours. Please contact the relevant stations for rates. Please note that IMD also charge a late copy rate for any instructions/copy received after 1pm on Friday for a campaign on air that weekend or Monday. The IMD Radio Department operates from 09:00 to 18:30 Monday to Friday, however we are flexible so if you have an urgent job or need to arrange a last minute amendment please call us on 020 7468 6600. Please refer to our Deadlines page for further details.
