What data is important to collect about a customer?
A. Your transaction records should be able to tell you: o Customers who purchased recently o Customers who purchased frequently o Customers who have spent the most money in total Recency, frequency, and monetary value (RFM) are key indicators of customer value. But our analysis doesn’t stop with RFM. Seasoned analysts examine your data, searching out the deep connections and hidden relationships that give you new insights. Click on the ‘Our Approach’ tab at left to learn more.
