What data can Linkstorm collect/capture/track?
Linkstorm collects several data items that offer unprecedented insight into customers’ true interests: impressions, ad requests, successful loads, menu unfurls (mouse rollovers that cause the menu to display), hover time (time spent interacting with the menu), and most importantly, menu clicks for each specific menu item. Linkstorm reports all this information at the following levels: advertiser, campaign, flight, publisher, and individual insertion.
