What creative control or guidelines for the type of Media being used has School Bus Media advocated?
The Creative Control of the Bus-Cal commercial message will be under the guidance of the School Districts. “SBM” suggests that a set of guidelines be compiled by each individual school district. In this way, as the sponsors are being contacted, there will be appropriate instructions for them to create their advertisements to the guidelines of the district. All School districts will have creative control. School Bus Media suggests that a panel of three to five be set up to monitor on going designs submitted by sponsors. School Bus Media suggests that a set of guidelines be compiled. Such as the Children’s Media Review Unit (CARU) In this way, as the sponsors are being contacted, there will be appropriate instructions for them to create their advertisements. However, most important, the panel will have final approval of the type of advertisement that will be in the school busses. This layer of protection will provide the comfort zone that inappropriate commercial messages will not be all
