What counts most on the application for admission?
Admissions considers all parts of the application. The essays are crucial, as they provide the only chance for Admissions personnel to get to know you (since you won’t be interviewed, and letters of recommendation are not permitted). So it’s important that you think long and hard about what you want to say, and how you want to say it. Draft each essay more than once. Be clear in your reasons for wanting to get a BBA (“it will get me a great job” or “I just want to learn more about business” are not welcome reasons). Have good anecdotal material to describe your leadership and team skills. Finally, have your essays read by someone who will give you good critiques. It’s impossible to overemphasize the importance of the essays in giving the Ross School Admissions Committee a good picture of who you are, and why you are seeking admission. Do your homework: learn about Ross programs, activities and faculty. Attend information sessions, and visit pre-business advisors (there are trained BBA
