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What counts as a misleading or aggressive trading practice?

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What counts as a misleading or aggressive trading practice?

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Both misleading and aggressive practices are prohibited when dealing with consumers if they are likely to affect the average consumer’s decision. Misleading or aggressive practices include: • Providing false information (for example, about a product, its benefits and so on) • Omitting important information • Creating confusion with competitors’ products (for example, by giving your product a name very similar to a leading brand) • Failing to follow the rules of a code of conduct to which you subscribe • Harassing, coercing or unduly influencing consumers, either physically or psychologically. Provided that you deal honestly and fairly with your customers, you are unlikely to engage in misleading or aggressive practices.

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