What content gets stolen?
Anything and everything! Sometimes whole sites are stolen and recreated with a new domain name. The most commonly stolen stuff is short text articles, such as blog posts. There are thousands of them, many of which are distributed via RSS. They are perfect for driving targeted traffic and thus ad clicks. Next are images. Why? Because they are difficult and expensive to create, yet very easy to steal. Many image thieves actually leave the pictures on the original server and link to them so they don’t have to foot the bill for hosting! Some distance behind these two content types are marketing copy, web-design elements (templates, buttons, icons, etc.), video, blocks of code and web applications (e.g. an online mortgage calculator).
