What constitutes Star News core viewer demographic?
Our core audience is 25+ upmarket males. What activities have been undertaken in the recent past to increase and improve viewer connect? We have done a lot of activities. The regular advertising is more and more becoming passé, where you just advertise in a newspaper or radio and invite viewers to watch you. At the end of the day, you have to give a reason to the person to watch. We believe in getting people to actually sample the channel. We take a number of steps to ensure this. In Mumbai and Delhi airports only Star News is played. So that’s one way of connecting with the viewers. We are going to do this in railway stations as well. We’ve also put up tickers on bus shelters. People get to sample the kind of headlines that we have; they may want to go home and know more about those headlines. We are also partnering for a lot of events. For example: The Economic Times Awards for Corporate Excellence and the Business World Design Awards. It is really about getting people to sample the
