What Constitutes Deceptive Trade Practices?
Generally speaking, the following types of actions on the part of businesses may constitute deceptive trade practices: • Engaging in “bait and switch” sales practices • Presenting old, used, or defective merchandise as if it were brand new • Falsely claiming goods have an official endorsement or approval they do not • Falsely claiming merchandise contains certain ingredients or is composed of certain materials it is not • Claiming a product is manufactured or made somewhere different than its actual place of origin • Creating a false impression that an association or affiliation with another company or product exists when it does not • Falsely claiming products or services are provided by a certain company when they are not • False Advertising • Claiming certain price reductions are available and then refusing to honor these earlier claims • Making unsubstantiated or false claims about another company’s goods or services • Claiming products or services are of a certain quality or stand
