What colors represent high-demand and low-demand “seasons”?
Most resorts use three principal colors to determine the demand of their seasons. Affiliates of Resort Condominiums International ( RCI, the largest timeshare exchange company) commonly use Red, White and Blue designations. Red is peak or high season when there is greater demand for weeks; White is mid season when there is an average demand for weeks; and Blue is off-peak or low season because there is a marked drop in demand for weeks. Affiliates of Interval International (II, the second largest exchange company), on the other hand, use Red, Yellow and Green designations for high, average and low demand seasons, respectively. A note to prospective timeshare buyers: Since demand affects price and trading power, seasons are an important factor to consider before investing in a vacation property.
