What collectively can be done to improve performance?
Sharing best practice and through peer pressure, backed up by an incentive-based strategy. Reconnecting the farming community with local communities. Encouragement for farmers to produce whole farm plans to demonstrate to a wider audience the commitment to integrating management objectives to secure a `multi-product’ countryside. The Government should consider setting up a structure of strategic land management plans to disseminate to the farming community a clear statement of society’s expectations and to work with local authorities to achieve such plans. Question 4.19 – What needs to be done to secure Continual Professional Development across the food production industry? Land-based colleges should be the conduit to disseminate a sustainable approach to land management practice. The farming community needs to be encouraged to trial new methods and adjust techniques at the same time as sharing best practice within itself. A less formal approach to demonstration farms needs to be taken
