What click fraud strategies does AdToll implement for RON ads?
AdToll takes click fraud seriously and when an Advertiser is paying for each click it becomes increasingly more important. Not all clicks on a RON ad will be deemed valid and therefore charged to the advertiser. We use proactive strategies such as frequency capping and “bot” clicks to filter fraudulent clicks (and others). On top of that, if no geo-targeting has been selected by the Advertiser then your ad will be targeted to the Tier 1 Network. That means clicks are only valid if originating from the countries in our Tier 1 Network: Australia, New Zealand, North America and High Income European Countries. If geo-targeting has been selected by the advertiser then valid RON clicks can only originate from the region selected.
