What claims do different toothpaste manufacturers make for their products?
• Toothpastes perform a number of functions. Here are some of the manufacturers’ claims relating to: • Breath freshening • Freshens breath. • Freshens breath for longer. • Protects against bad breath. • Has a natural breath freshener. • Tastes fresh and minty. • Removes bacteria build-up that can cause bad breath. • Prevention of decay and gum disease • Reduces cavities and plaque. • Helps stop adult tooth decay. • Helps retard and prevent decay on roots of teeth and along gum lines. • Has an anti-cavity oral cleanser. • Helps prevent gum line erosion. • Remineralises and strengthens tooth enamel. • Has anti-bacterial (germ-fighting) ingredients. • Reduces plaque and tartar. • Promotes healthy teeth and gums. • Fortifies weak and sensitive gums. • Helps fight receding gums. • Sensitive teeth • Formulated for people with sensitive teeth. • Clinically proven relief from the pain of sensitive teeth. • Tooth whitening • Whitens teeth. • Dramatically whitens teeth. • Gentle whitening for pe
