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What charts/graphs does the media measurement service generate?

April 26, 2017charts graphs measurement media service

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What charts/graphs does the media measurement service generate?

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To measure impact of media relations and public relations activities for corporations or brands, the ClipMetrics media measurement service automatically generates a wide array of precise, colorful, high-impact charts and graphs displaying the aggregated quantitative data delivered with your online news clips from CyberAlert. To determine “reach”, it measures “opportunities to see” or “impressions” over time for both online and print media services. It also automatically measures frequency of news sources, types of news source (e.g.: newspaper, trade journal, TV station, web portal, etc.) and median size of article over time. The only thing you have to do is choose the beginning and ending dates for the graphical reports you want to see. The qualitative measures in ClipMetrics include tone, prominence, dominance, messages and spokespersons. The media measurement system generates the metrics for any time period you specify. Currently, the Complete List of Graphs includes more than 70 dif