What changes will Rupert Murdoch make at The Wall Street Journal?
Drop WSJ.com’s top subscription fee; b) redesign the paper to make it more appealing; c) add at least one columnist from another News Corp. unit; d) to lure young readers, reporters must create MySpace pages listing their tattoos and piercings; e) more than one; f) none of the above. Answer: B. The paper looks more like, well, other newspapers, with color photographs and splashy headlines replacing the Journal’s once subdued columns and portrait sketches. 7) What Time Warner properties will new CEO Jeff Bewkes substantially unload, or be unloading, by Dec. 1? a) AOL; b) Time Warner Cable; c) Time Inc.’s magazines; d) Cinemax’s porn library; e) more than one; f) none. Answer: B. Time Warner should collect $9.3 billion in early 2009 when it completes the spinoff of its cable unit. 8) Which of these deals will be announced and closed or still in progress by December? a) AT&T buys EchoStar’s Dish Network; b) Dish Network merges with DirecTV; c) NBC Universal buys DreamWorks from Viacom; d)