What changes do journalism and mass communication programs need to make in order to stay relevant today?
They need to figure out a way to get back to the basics that separate true journalism and mass communication from idle chatter and/or fixation on “new” technology. In short, they need to stop being buffeted by the fickle winds emanating from new media gurus and/or Chicken Little pessimists. Students need to be made aware of, if not proficient in, new communication technology (although I would not be surprised to find that they are already ahead of the curve), but it is a loser’s game, in my opinion, to make that a central focus of a journalism/mass communication program. If you could save one journalism and mass communication course from extinction, what would it be and why? Thought long and hard about this and it has to be media law and ethics. Almost everything else could be obtained elsewhere in the university or on the job. Knowledge of media law and ethics is clearly one of the great defining factors in separating mass communications professionals from hoi polloi communicators. Wh
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