What changes do I make in my approach to be more effective in baby boomer & senior markets?
Creating customer experiences that give a company a strong competitive edge is neither expensive, nor complicated. Meeting the expectations of New Customer Majority shoppers is not very difficult. The New Customer Majority loathes artifice. Some ad agencies are killing the ad business by continuing to ignore the New Customer Majority by pumping out advertising that was more suitable in the pre-1990s marketplace.
