WHAT CHALLENGES DOES THE VEGETABLE PRODUCER FACE?
BC has some excellent land for growing vegetables, but compared to some other areas in North America it is a small player. California is the dominant vegetable growing area in North America having the advantage of being able to grow vegetables all year round. Many of the vegetables that we eat, especially in the winter, are grown in California and shipped to BC in refrigerated trucks. BC growers must compete with California and other major growing areas. To do this, they must continually strive to be more efficient and grow better quality vegetables. They are constantly investing in better equipment, trying new varieties, new fertilizers and pest control strategies and other new technologies. They also participate in promotional campaigns which try to persuade people to buy BC grown products.
