What challenges does the pet products industry face in the health food channel?
What advantages do you have? As a former natural foods retailer, I see PetGuard’s distinct advantage is that we have the background to understand the consumer’s health concerns and buying habits as related to the natural foods industry. The PetGuard commitment is to offer the appropriate products and support to the small business owner and emerging natural foods retailers nationally. Early on, many believed that those who championed natural foods represented a fringe movement promulgated by the few. Today, the tremendous growth and demand for natural and organic products has mainstreamed, having a major impact on redirecting consumer attitudes towards positive health maintenance, a demand for safer and more humane farming practices, more abundant natural food selections and fewer processed foods for themselves and for their companion pets. For a growing number of consumers, the desire to purchase natural and organic products is a front-burner issue. It is estimated that nearly seventy
