What challenges are shops facing when using fabric for projects?
Clark: Cost is a factor dye sublimation is more costly than direct print methods but as dye sublimation printing costs continue to come down the process is getting more cost effective. The market also seems to be willing to pay the premium because of the better perceived quality of the image and substrate. Codos: The challenges in textile printing to date have been the high cost per square meter, the speed of production in real time, the handling of wide width printing, and the quality of the finished products. New high speed direct to textile printing technology has lowered costs with savings in materials and ink/dye costs and by printing at higher speeds. Handling has been improved by the elimination of transfer paper and the inherent problems of printing to transfer paper, transferring to the fabric, plus wrinkling and moisture issues, which are critical on wider width 98-inch and 138-inch textile applications. Direct to textile printing technology has also improved the quality of t
