What can the NBA learn from the Euroleague?
Stern: We’ve adopted using 10ths of seconds in the last minute of quarters. So we watch their technology. Bertomeu: We have teams that are 100 years old. The traditions, the feelings of the people, this is very important for us. So is the passion about the game. Q: What can the Euroleague learn from the NBA? Stern: They watch our business and marketing and collective bargaining and we share that. Bertomeu: What we try to learn from them is how they build the product and sell it to the customers, fans and audience on TV. Q: Euroleague players come into the NBA more fundamentally sound than U.S.-developed players. Address that, please. Stern: There is a difference in the way the game is approached at the youngest levels. I think it has a way of evening out over a player’s career. Bertomeu: We have players, from very young, who are used to working on shooting and the concept of the game. We have big players who can shoot. Maybe in the States, you are more focused on the physical aspects.
