What can small-business owners do to take advantage of technology solutions?
Knowledge is important. Hispanic business owners must take the initiative to educate themselves on best practices and identify the technology applications that will best serve their business needs. At our annual convention in Milwaukee, we hosted several technology workshops that focused on business growth through technology adoption. We also partnered with technology companies such as Avaya, Cisco Systems, Intel, SBC Communications, and Verizon Communications on several educational and outreach efforts to help Hispanic-owned businesses better understand the importance of integrating technology into their business models. Through these and similar partnerships, Hispanic business owners can maximize the potential of their businesses and better position themselves in the global marketplace.
