What can mechanical engineers learn from industrial designers?
BOSTON–Can you do precision CAD, artistic design, and design for manufacturability all in a single application? VX Corp. (Palm Bay, FL, formerly called Varimetrix) thinks it can. To learn how, it’s polling its users to see how they use CAD. First it formed a fo-cus group of mold and die makers, and now it will talk to industrial designers. Attending the annual conference of the Industrial Designers Society of America (IDSA) here, Robert Fisher, VX’s VP of sales and marketing, explained that by integrating CAM with its mid-range CAD, VX hopes to streamline the product development cycle. The company took this approach when it saw three new trends developing: First, design shops are being driven to take turnkey responsibility…