What can I use program average ratios posted in Program Stats section for?
Generally, you can use those data to optimize your traffic sent to our program. Of course all traffic sources are different, so do not expect your ratio to be literally the same as program average figures. But proportions usually tend to be the same for all types of traffic – for example, sites that sell 1/500 and 1/1000 at CJ traffic will sell 1/50 and 1/100 at SE traffic. Or sites that sell 1/500 and 1/1000 at one CJ site will sell 1/700 and 1/1200 at another CJ site. Thus the most likely case is that sites that have better ratios program wise will sell better at your traffic too, and usually it makes sense to give sites that sell better program wide more exposure at your sites too. But there are exceptions of course, thus be critical and remember that eventually everything depends on your traffic and your marketing skills.
