What can I expect at a Care Net Client Marketing Solutions (CMS) training event?
These trainings are designed to provide practical, hands-on training to assist centers to reach more clients effectively. Objectives of the CMS training include: • Provide a multimedia training experience that teaches systematically the principles of effective client marketing. • Provide work sessions for participants to talk though specific strategies that is applicable to their center’s model and size. • Help participants gain insight into the importance of integration in their marketing efforts. • Provide practical application to developing an individualized six to twelve month plan. • Share insight into target market research so that centers can communicate effectively the local clients they wish to attract. • Provide detailed explanations of different media outlets and the pros and cons of each. • Share strategies with centers on how to utilize their finalized marketing plan to attract new donors and funding for implementation.
