What can Giada teach you about passion-centric communities?
Giada De Laurentiis is one of the top chefs on the Food Network in the U.S. Her show, Everyday Italian is the show I want to discuss today. Now you may ask yourself, what in the heck does a cooking host have to do with Web 2.0 or passion-centric communities? Stick with me and I hope it will become clear by the end of the post. I think it takes a lot for someone to be passionate about an onion or a tomato. And there are other chefs on tv as well. Rachael Ray and Emeril come to mind first. I actually spent a day with Rachael on her set. She rocks as a person and loves food. I have watched Emeril since his first Bam! and think he is such an excellent food personality. But what makes them different than the way Giada demonstrates her passion? If you watch Giada when she began Everday Italian in the 2003 timeframe, you will see someone who enjoyed cooking but really was not able to get the viewers excited. In interviews she would talk about the passion, but on TV she seemed unhappy or scare
