What can be the possible business implications on the industry in a price regulation era, post MDRA?
The focus in a post MDRA era is more on quality healthcare and not so much on the pricing system. But a natural outcome of this process will be that healthcare providers will be able to ensure reliable quality in their patient-care, and for patients this would essentially mean more value for money in terms of assured levels of diagnosis and treatment. India will no longer be the dumping yard for obsolete and sub-standard devices from developed countries that have either been discarded or not allowed to market in their own countries. The business implication of such a system can only be positive for everybody involved in the value chain Praveen C. Rajgopal, General Manager – Marketing (India Cluster), Carestream Health India Pvt. Ltd. MDRA’s real role should be to protect patients from being put on devices that are not up to the prescribed standards. It should also keep a check on healthcare providers from going in for sub-standard or refurbished products. There is a certain congruence
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