What Can Be Said About Business Formulas, And Should We Use Them?
For one thing, business formulas and ratios tell you where you ve been, where you are now, and where you are heading tomorrow and beyond. Wouldn t you want to know that information as a prelude to getting a good night s sleep? Secondly, business formulas give you a way to think about marketing. One horrible mistake made by the uninitiated forager in Internet marketing is not committing to forward planning, or to think of marketing as simply selling something. It would be easy to go to a product source like Surplus Warehouse, pick out a product or two and arrange to add a subject page, a link to your website, or buy banner advertising. Better you take some time to identify your target market and determine what that market wants to buy, not what you want to sell. Put on your buyer s pants and shoes and walk around in them for awhile until you are clear what it is the buyer wants and what he will pay for it. You will be led into defining your specific market, maybe taking a survey via e-m
