What can be expected after the interview takes place?
If it’s a TV interview, stay where you are until you are told that you are off the air. Thank the interviewer and crew for making the interview possible. Don’t stride away from the location immediately, as the crew may need some final shots. In general, know that it’s nearly impossible (99.9 percent of the time) to kill a story you don’t like. That’s why it’s important to learn how to handle a potentially damaging story so that you can defuse criticism and respond in a manner that demonstrates an appropriate level of concern, action, and openness. If the story is wrong, it’s best to contact the reporter (not his/her boss). Then, if there is no satisfaction, speak with the reporter’s editor. Going to the publisher is not only ineffective, but also will get the reporter angry. Remember, the reporter always has the last word – you don’t want a reporter bearing grudges. That also applies to reporters of weeklies and smaller dailies- you never know where a reporter might work in the future
