What can be done to strengthen the export performance of agricultural and grazing industries in rural Queensland?
1. Ensure continuous quality improvement through enterprise culture and support mechanisms. We will continue to be producers of commodities such as wheat, cotton, beef and wool. The challenge is to maintain a demand for products that is not solely price sensitive. We need to segment broad market sectors to provide a competitive advantage. Quality and environmental responsibility are two of the the tools available. 2. Encourage and support the development of specialist products for niche markets eg organic meat products, medicinal herb extracts, grains such as gritting corn or black sunflowers for specific purposes, vegetables of uniform size and colour for gourmet packaging. Typically, new enterprises of this nature supply domestic markets in their early stages. The transition to the levels and consistency of production needed to supply export markets is the difficult bit. This can be supported by marketing intelligence, contacts and relationships, mentoring, funding programs, tax ince
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