What can be done to make Aviva Life insurance a better company?
Aviva or any other company will have to stop the misselling. I was once approached by an Aviva Noida employee & was offered a policy & was told that it is the cheapest policy & has 100 % allocation & he told me other benefits too. When I checked I found that it is costlier then all other policies in market due to its charge structure & there were a bunch of lies in his statements. Even IRDA planned to ban those type of policies at that time. That was the moment of truth for me & image of Aviva was destroyed for me. If you can stop misselling, may be you will get less business, but you will be able to make it more customer-centric(I know that it is not possible).