What can Australian and New Zealand companies learn from the UK’s experience with Vital Statistics?
The materials and background information as part of this series by Ron Layne have been prepared with the generous assistance and valuable contributions of: • Stuart Nicolle and Wendy Middleton, Purple Seven • Sandra Bender, Director Market Development and Kim Hanna, Manager National Audience Development, Australia Council for the Arts • Helen Bartle, Audience and Market Development National Adviser, Creative New Zealand • Roger Tomlinson, partner ACT Consultant Services, Cambridge, UK and co-author of FULL HOUSE: Turning Data into Audiences • Tim Roberts, ARTS Australia (Arts Research and Ticketing Services) and co-author of FULL HOUSE: Turning Data into Audiences • Glenn Jeffrey, Director, LIVE Tasmania • Sebastian Hurrell, Marketing Manager, Centrepoint Theatre, Palmerston North, New Zealand • Valerie Clark, Marketing Manager, Barbican Centre, London • Sarah Cox, Marketing Manager, Hexagon Theatre, Reading • Charlotte Winter, Market Research Manager, Glasgow Grows Audiences, Scotland
