What can a small business do to get new customers while on a tight budget?
– Ben A: Different things work. A retail store will do things differently than an accountant. How I got clients back when I was a full-time lawyer is different than what I do as a business speaker. That said, there is no shortage of clever, inexpensive ways to drum up new business. Here are my top eight ways to get new customers. 1. Try a new marketing technique: Like any small business, you likely have some marketing tricks that work. And, also like most small businesses, I bet you use them again and again. No wonder they get stale. If you try something new, you will reach new people, and that increases your chances that someone new will check you out. Print a flyer. Create a coupon. Have a sale. Start a direct-marketing campaign. There are many powerful marketing ideas that will generate more business . 2. Launch or offer a new product: Again, the idea is the same – if you keep doing the same thing, offering the same old products (and marketing them the same old way) it is the same o
