What can a manufacturer or importer do to reduce the risk of action?
Minimising the risk of action under the product liability provisions generally requires no more of manufacturers, importers and retailers than responsible business practice. A culture of safety is an important attribute of any responsible organisation which should include an awareness of the firm’s product in the hands of the consumer. Prudent firms review design, production, record keeping and marketing procedures as well as customer information material to ensure the safety of their products with consumers. Particular attention should also be paid to quality assurance systems.