What camera should a good production company use?
Good question! The production industry is going through some serious changes regarding cameras. The old standard was either Beta SP or Digital Beta. Now we have different kinds of HD cameras and professional DV and DVC Pro cameras. If you want an ad that will air on an HD network, you have to shoot on an HD camera or a DVC Pro HD camera. Most of television is still NTSC, which means there are a wide variety of cameras that qualify. The best thing to do is look at the companies’ footage and compares it to what you see on TV. You will notice if a low quality camera is being used.
