What business solutions can prop up auto sales & win people back?
A lack of consumer confidence is killing the car industry. People just don’t feel like buying new cars these days. New car purchases are likely to be put off as a needless luxury in the face of such economic uncertainty. This may lead to devastating effects to the automakers worldwide. Even if consumers return to showrooms, will they buy GM and Chrysler cars? A buyer’s relationship with a car company doesn’t end when the car is driven off the lot. Car dealers sell confidence and loyalty by offering scheduled maintenance and vehicle warrantees to customers, who understandably discount the value of such offers from companies about to go under. Hence, consumers are understandably reluctant to buy cars from companies that could well go under. It is extremely critical to rebuild customer’s confidence. In fact, for some big companies like GM and Chrysler, it’s about life and death. So what business solutions should car companies adopt to prop up auto sales & win people back?
