What business problems can Marketing Automation software solve?
Marketing Automation streamlines planning activities, helps set marketing campaign objectives, and defines campaign success measurements. By applying a comprehensive Marketing Automation solution, companies can create integrated, highly-targeted campaigns and track results across all channels. It allows organizations to plan, develop, implement, analyze, and measure all marketing activities while facilitating cross-departmental collaboration (sales, marketing, etc.). Automate The primary focal point in any Marketing Automation solution is the data warehouse, an informational resource center used to store all data gathered from customer interactions, regardless of channel. Companies that have an ability to fine-tune customer profiles are better able to target and personalize marketing messages. As part of an overall CRM solution, a Web portal can be a primary source for data collection. With in-depth analysis and reporting capabilities, this information can be used as a basis for every
