What business model works in China?
Vechey: You can do item purchases. The game itself may be free but you may purchase things to upgrade it. We are exploring all of the different things right now. VB: There was talk at the GDC about how the try-and-buy downloadable model is tired. Vechey: A lot of people talk about that. They’re right and wrong. It’s hard for mediocre games. The game has to be great. There needs to be more than just one model. We need ad models, subscription models. Saying try-and-buy is out is like saying no one is going to buy things in stores anymore because of the Internet. VB: Is someone going to IPO in this space? Roberts: Someone will. Companies like Goldman Sachs are betting on it. VB: What do you think of licensing brands? Vechey: We don’t like it for us. It’s not a bad business model. But it’s not worth it for the licensing fee. VB: What could go wrong for PopCap? Vechey: World War III breaks out. We could grow too fast. There are a lot of people with a lot of opinions. Sometimes we can’t move
