What Brought MGM MIRAGE online?
In short, the opportunity to leverage our core competence of providing a responsible gaming and entertainment experience. In many ways we are simply taking a key expertise and integrating it vertically rather than horizontally. We have a great brand that players trust. We have genuine gaming pedigree. We have a deep understanding of what constitutes a world class entertainment experience. Collectively that represents a powerful proposition for players and stakeholders. On that note the other attraction was the opportunity to influence an industry at a key time of maturation. The online market is still very much in its infancy and we see the chance to shape its future. Much like we did in Las Vegas. When was it decided that the Internet held a future for MGM MIRAGE? When we felt it was mature enough to meet our concerns regarding player protection, security, responsibility and operator reputation and probity. And clearly we believe that that time is now. We now are seeing the emergence
