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What book would you recommend that would help a company implement a Customer Relationship Management (CRM) strategy?

April 26, 2017book COMPANY CRM customer help implement Management recommend relationship strategy

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What book would you recommend that would help a company implement a Customer Relationship Management (CRM) strategy?

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I am not looking at a how-to implement CRM “technology”. I would love a book that explained what CRM is, in simple terms, and how a company goes about turning their business into a customer-focused organization.