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What book was written by the former CEO of Scandinavian Airlines?

April 26, 2017Airlines Arts authors book Books CEO Scandinavian writing written

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What book was written by the former CEO of Scandinavian Airlines?

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Former president of Scandinavian Airlines, or SAS, Jan Carlzon wrote the book “Moments of Truth.” The book went on sale in 1989 and discusses strategies for adapting to shifts in economic conditions, according to publisher Harper Collins.