What benefits will it provide to publishers, advertisers, agencies, networks, partners, developers and users?
• For publishers, this platform is designed to open up access to massive demand and improve yield from all inventory, while simplifying ad management. It’s also designed to help publishers create new revenue by cross-trading with other sellers to increase supply. • Advertisers and agencies will be able reach a massive scale of quality audiences across multiple properties on a single platform, and harness detailed insights on those users, driving better performance as they simplify media buying. • Ad networks will gain access to more audiences and demand—including Yahoo! and the largest ad Exchange—in one place, simplify the process of doing business with all of these partners, and expand revenue opportunities. • Partners and developers will be able to bring their technologies, solutions and innovations to a vast marketplace easily, and help all buyers and sellers do business more effectively. • Users will benefit as well, with a more relevant online experience. They’ll see better targe
