What benefits does predictive traffic information bring to navigation systems?
How does it enhance their value proposition? Inrix: This information is much more actionable than mere traffic flow or incident information. If you are driving from San Jose to Sacramento, for example, youd want to know what traffic will be like in Oakland half an hour after you set out. Predictive information lets you know when you need to leave to arrive on time, and lets you compute routes dynamically to take actual and anticipated traffic conditions into consideration. Without traffic information, your trips will usually take longer than your navigation system estimates, because those estimates are based on posted speed limits, and you cant drive at those speeds for a good part of the day. Another example is that a delivery fleet manager might want to know what traffic will be like tomorrow, for scheduling purposes. We see traffic information as the must-have application that will drive mass use of navigation systems. It is hard to justify the cost of a built-in navigation system o
