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What basic socio-demographic profile information, usership, interest data, etc., is kept on members?

April 26, 2017BASIC Data kept members profile socio-demographic usership

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What basic socio-demographic profile information, usership, interest data, etc., is kept on members?

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Minimum information needed to become an active member: DOB, gender, income, marital status, household composition, area code, city, state and zip code (geography data cross referenced for validity). Over 80% of our panelists have completed the extended profile which has several hundred additional fields.