What assistance does AHLL provide in marketing for The Cradle?
AHLL helps in marketing for The Cradle at two levels: AHLL shall continue to provide ongoing support in the areas of marketing. We will continuously be developing a range of products such as loyalty programmes, alliances with different corporates for joint promotions and also various disease management programmes. We will also provide extensive support for our network in various PR initiatives to ensure high degree of saliency. Facility specific marketing will be done where specific programs are launched at The Cradle, including the initial launch campaign. While the expenses for these are borne by the facility concerned, AHLL assists in developing the creatives and operational details. In addition to all of this, our marketing personnel would be making marketing support visits to The Cradle on a regular basis.
